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40 years ago, two music educators published a children’s songbook and called it Wee Sing. More than 65 million books, audios and live-action videos later, Wee Sing is recognized as one of the world’s most cherished children’s brands – and a leader in preschool learning through music.
Pam Beall and Susan Nipp created that first songbook in 1977 because they were passionate about enriching the lives of kids through music and the performing arts. They knew that music stimulates cognitive, physical, and social development of young children. And through songs, chants, movement, and rhythm, they gain the readiness skills of language, coordination, auditory discrimination, body awareness, rhythmic proficiency, and self-confidence. But in the big picture, kids are just having fun.
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